Understand Your Strategic Impact as a Sales Director?
Invest a few minutes and get your personalised Strategic Development Roadmap.
What will you get from this assessment?
Your Position
Get a clear view of your strategic impact across the five critical pillars of the Sales Director role.
Your Insight
Recognise the strengths you bring to your role as a Sales Director.
Your Strategy
Identify how you can shape strategy to drive immediate and long term sales performance.
Invest your time
Get your personalised Strategic Development Roadmap
Your results assess five critical areas of strategic sales leadership
Direction
Aligning your Strategic Aim, Strategic Objectives and Value Proposition to provide clear direction for immediate and long-term sales performance.
Priorities
Translating your commercial priorities into clear, measurable objectives that drive sales performance.
Execution
Moving your strategic priorities from intent to delivery through measurable goals, clear ownership and coordinated action that turns strategy into results.
Environment
Creating the values, processes and collaboration to remove barriers and drive sales success.
Capability
Enabling, empowering and developing people to create a sales organisation equipped to meet evolving
market needs.
Why I Created This Assessment
I'm Brett Lyons, founder of TLSA. For more than 35 years, I’ve worked with Sales Directors, sales leaders and sales organisations across a wide range of B2B markets.
One thing I’ve consistently seen is that the role of Sales Director is very different from simply managing sales. It requires the ability to step above day-to-day performance, think strategically and create the direction, priorities, environment and capability that drive sales success.
I developed this diagnostic to give Sales Directors an opportunity to step back from the demands of the role, gain a different perspective on their strategic contribution and identify where they can have the greatest impact.
I hope it gives you a valuable opportunity to reflect on your role, recognise what you already do well and identify where you can make an even greater strategic contribution.
Before You Begin
The Sales Director role is demanding and requires you to operate effectively across a broad range of strategic responsibilities.
As you complete the assessment, select the response that most accurately reflects your current position. Challenge yourself to distinguish between what is intended and what consistently happens in practice.
Assess the reality, not the intention.
There are no right or wrong answers. The quality of your results and Strategic Development Roadmap will depend on the accuracy of your responses.
Reflect. Gain perspective. Strengthen your strategic impact.